04.24.07 mediumFUSION creative group (mF) Awarded Contract from Polaris Recruitment Communications as Woman Business Enterprise (WBE) Subcontractor on Indiana Employment and Recruiting Advertising Services Account. See full release.
06.23.06 mediumFUSION creative group Awarded Contract from MZD Advertising as Woman Business Enterprise (WBE) Subcontractor on Indiana Tobacco Prevention and Cessation Account. See full release.
04.03.06 Woman-Owned Creative Firm Expands at Historic Stutz Building, Carves Niche in Multimedia Marketing Solutions. See full release.
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10.09.08 INDEED It's Here.
The NEW Indianapolis International Airport will open 11.12.08 and we have been working hard for many months helping to prepare for it! Be it writing tag lines, evaluating needs, creating visuals and new campaign initiatives - mediumFUSION is ready to fly. We have been fortunate to aid and assist on the many marketing needs, including but not limited to, display boards, vertical islands, welcome signs, directional and way-finding pieces, window decals, pole banners, print/online advertisements, and branding initiatives in general. The new airport is gorgeous and well worth a visit - whether you are flying or not!
10.02.08 Circle City Classic Gala
This year is Circle City Classic's 25th anniversary and the Gala committee wanted to push the envelope for their annual celebration! mediumFUSION was asked to create a look that would embrace the theme of their event. We did our homework - designed and produced the invitations, envelopes, tickets and programs for their Gala that made the grade. Did someone say Cotton Club?
09.29.08 General Lew Wallace Study & Museum - It's Official!
The federal Institute of Museum and Library Services (IMLS), in coordination with the White House, presents the National Medal to five museums and five libraries that have helped make their communities better places to live. Our client has won the National Medal for Museum and Library Service and a Crawfordsville delegation will be traveling to the White House on Oct. 7 to receive the award from First Lady Laura Bush. It has been our honor to work with the wonderful people at General Lew Wallace Study & Museum, we know they work hard to make a difference, now everyone else will know it too! Check out their press release, or even better, plan a trip to visit the General's legacy itself!
09.25.08 Dress for Success - Stepping Out in Style
The 6th annual fashion show - "Stepping Out in Style" by Dress for Success needed a presentation for the big screen during the runway events. mediumFUSION took a lead out from local female fine artists involved, pulling design cues and color palettes to make it happen.
09.10.08 Dark Matter Halos New Album
mediumFUSION is excited about the release of "A Tale of 10 Bells" by the band Dark Matter Halos. The album as recorded and produced over the summer at mediumFUSION, with Matt Sommers wearing the producer's hat. The music is comprised of catchy, multi-layered compositions, featuring guitar, bass, drums, keyboard, violin and harmony vocals. The tracks are fantastic explorations of the human condition with interesting and unique sounds wrapped around a solid backbone of groove and punch. The recording sparkles with clarity and creativity. Check it out!
08.20.08 ESL Spectrum Gets an Overhaul
This Indiana lighting designer/provider wanted to launch a major upgrade to it's website, complete with a data-driven back end to allow the company to make it's own changes and updates. mediumFUSION designed and built a slick, robust environment for ESL Spectrum to house and manage their manufacturer's data, project photos and news items easily and efficiently.
07.31.08 Its a Great Day at Fountain Square Academy!
Using actual students and staff from Fountain Sq. Academy as the voices for their college credit program, mediumFUSION created and produced this one-minute spot, including custom upbeat music, for the charter school's new PSA.
07.28.08 mediumFUSION welcomes Steve Janiak to the team!
mediumFUSION welcomes the addition of designer Steve Janiak to our band of talented creatives. Steve has extensive experience in print and web design, as well as being one a heck of a musician and an A/V enthusiast. Welcome Steve!
07.15.08 Tiny Soaps on the Web
Esteemed bath & body products manufacturer Gilchrist & Soames wanted to create a splash with the launch of its new Forrest Essentials product line. mediumFUSION targeted hoteliers with an interactive shockwave mini-site, promotional email and print ads featuring new product photography.
06.30.08 Voice Road Tour Videos
Indiana Tobacco Cessation and Prevention's youth campaign, Voice Road Tour, launched an ambitions multi-city effort to reach kids all across the state. Visiting concerts and fairs, the Voice Road Tour collected names for petitions, built awareness about big tobacco marketing to young people and reinforced its message in person. To expand the audience, ITPC recruited mediumFUSION to produce online video recaps of each event and post them on YouTube.com. Augmented with custom music, quick edits and high-impact graphics - the Voice Road Tour videos are an effective way to communicate online the importance of this movement.
06.10.08 Pearson Education: Wheels up!
Pearson Education desired to have its online visitors easily access their wide variety of publications, educational materials and audio/video files through a shockwave interface. We created two FLASH "Info Wheels" for InformIT and Cisco Press (two of their imprints) with roll-over information and hotlinks to take visitors directly to the products they desire.
06.09.08 Fab For Less is back for mission 2008
Fab For Less 2008 is proof that comprehensive community development can make a significant difference in the life of an entire community. It's a neighborhood improvement tour you don't want to miss! mediumFUSION is participating in this event by designing and maintaining FabForLess.org. We're streaming video of the progress (provided by Full Blown Productions) and hope to see you at there in August. Fab For Less is made possible by SEND.
05.25.08 Rexnord AllStars
Industrial transmission and bearing giant Rexnord wanted to promote a long-term sales program to reinforce the message of quality domestic products vs. inferior foreign imported ones. mediumFUSION designed and produced marketing materials, worksheets and wearables - compiled into customized sales kits for each rep and the distributor branches they service. An online portal, complete with access passwords and targeted email blasts, was created to track progress of the promotion.
04.23.08 2008 Summer Art Series at White River State Park
mediumFUSION has been commissioned to photo-document the latest and greatest series of events at White River State Park this summer. If you haven't heard of it, you're missing out on some fabulous free fun for the whole family. Our assignment started with the official press release and will continue on throughout the summer's series of events. We do hope you find time to come check it out, and if not, you can always check back with us to see the visuals!
02.22.08 The New Voice.tv Site is on Fire!
And burning down the house too! Voice.tv, a website resource for Indiana youth, is speaking out against Big Tobacco. VOICE is on a mission to win the fight. We worked to create a dynamic site that was an effective tool on many different levels. It embraces their past, it communicates their present and it looks towards their future, while keeping the site edgy and interactive. If you look closely, you can personalize the site to set a color and a musical tone, and even decorate your desktop if you choose! mediumFUSION worked under MZD Advertising as the WBE minority vendor for this exciting project. Pathway Productions implemented both the programming and CMS components of our site design and strategies. Voice.tv is brought to you by ITPC.
02.15.08 50 Years of Clean Innovation, No Repairman Necessary!
We joined the Maytag™ Man in celebrating 50 years of the Maytag Commercial Washer. Local agency Miller Brooks partnered with mediumFUSION to produce a compelling video of the product's history through advertising. A big hit at the annual distributor summit, our video traces the Maytag evolution of commercial laundry from 1950's coin-ops to today's industrial washers. Using historical images, decade-specific music and a slick interface, we helped deliver the highlight of Maytag's big celebration. Check it out here, it's good clean fun!
02.11.08 Buying & Selling Homes on the Westside!
PLM Properties came to us looking for a website that wasn't just a "typical" template. A personalized, strategic and easy to manage in-house site was the goal. After thoroughly researching local and national competition, as well as user testing and staff support, we created an interface that would enable PLM Properties to meet their goals, embrace a local theme and save time so they could spend their energies focusing on their clients and services. Looking for a home on the west side of Indianapolis? Visit IndyHomesWest.com.
01.25.08 Launching the Jared Foundation
mediumFUSION is proud to announce the creation of a brand new marketing effort for The Jared Foundation. Jared Fogle (yes, the SUBWAY® restaurants guy) is committed to helping today's children learn about exercise and healthy eating habits. To celebrate his 10th anniversary as spokesman for the chain, Jared is crossing the nation on his "Tour De Pants". We assisted his efforts by creating a tradeshow display, an interactive website and many promotional materials for the foundation. Get involved at JaredFoundation.org.
01.10.08 Musical DNA Gets an Identity
Musical DNA Software is launching some revolutionary concepts and products, bent on changing the way the world reads, writes and plays music. mediumFUSION was enlisted to provide a wide array of services to launch the company's inaugural branding initiative. Beginning with their distinctive helix logo, we created and produced promotional literature, a multimedia website, feature videos and designed an interactive tradeshow property for the '08 New York Toy Fair. From video shoots to sound design to graphic design to website programming, this multi-platform project firmly established Musical DNA Software as a player with the goods. The effort was featured on jumbotron video screens in Times Square and has resulted in a flood of interest for our clients and their amazing products. The entire identity package was referred to as "killer branding" by an Apple® marketing executive attending the NY show.
12.12.07 Finally, 30 Seconds for Me!
Our fantastic (and very busy) friends at Full Blown Productions finally found the time to think about themselves for a second. They are an excellent local video company that has been burning up the road shooting special occasions and sporting events. To tout their talents we added new sections to their website, including interactive equipment rental reservations, new video demos and created standards compliant source code. They offer a wide array of video services and their ever-growing skill set is worth checking out!
11.30.07 Digitech Launches New Sales Video
Serving small to mid-sized businesses in the Indianapolis area, Digitech needed a sales tool to better explain their unique process to potential customers. mediumFUSION was directed to research the company and produce a six minute video communicating the advantages of Digitech's offerings. Through animation, custom music and graphics, voice over and high-impact visuals, the video clearly and simply explains Digitech's important services, and reveals the weak points of their competitors. Launched through a custom-designed web portal, this sales tool has become a successful introduction to Digitech and a true door-opener to prospective clients. Another satisfied customer!
10.24.07 Indiana Pacers Go Viral!
Hoax? Aliens? Crop Circles? As part of a larger campaign that includes massive rubber shoe prints covering downtown Indy, this viral video alerts the public to a certain Indiana "phenomena" with one thing in common, the Indiana Pacers. With concept and script by Publicis, the effort has attracted 13,000+ views since it's sudden appearance October 24th on Youtube.com. Posted under the title "worldunexplained.com" (which points to the Pacers home page), the video creates a sense of the unexpected and draws attention to the Pacers' first home game. Designed to look like an underground news report, mediumFUSION filmed, edited and scored this mysterious and effective two minute viral video.
09.15.07 CEDIA Management Conference
International agency, Publicis wanted to attract a larger audience for CEDIA's annual management event. mediumFUSION created this compelling narrative from provided interview footage, adding custom graphics, royalty-free music and fast-paced editing to deliver the message. The final video was compressed for web and posted to CEDIA's site, providing visitors with information and third-party testimonials. This hot project was executed, from concept to completion, within 48 hours.
08.30.07 GetIDSmart.com launches - provides important tips
After having her identity stolen and rebuilding her life, J. Michelle Sybesma wanted to create a way to tell the whole world how to avoid it. mediumFUSION was enlisted to direct, film, design and program her informative new website. Along with site design and logo enhancement, we implemented analytic tracking & reporting, a banner ad management system, multimedia elements, self-marketing tools and a complete back-end administration system to launch GetIDSmart.com and its important message. Click here to see GetIDSmart.com featured on WRTV News!
08.15.07 Water Safety!
Just in time for the pool, mediumFUSION produced four splashing water safety PSAs for MZD Advertising, YMCA and Veolia Water. With intent to educate the public with tips aimed at avoiding aquatic tragedies, these spots contain important information, sponsor IDs and killer sound design that puts you right in the middle of the pool with the kids.
07.15.07 The Jonas Brothers, Voice.tv and the Indiana State Fair!
The Jonas Brothers (TRL hit "Mandy" and Disney Radio smash "Year 3000") are performing on Tobacco Free Day presented by Voice.tv at the Indiana State Fair. mediumFUSION supplied the design and print coordination for fliers, posters and stickers to promote the event, as well as created materials for Whitelies.tv's "Quit 2 Win" contest. See you at the fair on August 13th!
07.01.07 Blueprintmusic commissions mediumFUSION to produce and implement their dynamic new website
This talented group wanted a website that captured the spirit of their music. They came to the right place! With the help of artist Chelsea Van Der Meer (who created the beautiful artwork), we produced a slick interactive layout while implementing some jazzy functionality. What's more, we also created a content management system on the backend that allows the band to easily update the site's content without the need for programming skills. Check out the new website, listen to their tunes and go see this great band perform live - here's to local music!
06.10.07 Battle of Birdy's
Designed as a '60 rock poster come to life, the 30 second television spot for this epic battle of the bands features green screen videography, custom music and an impact that delivers the message. Visit BirdysLive.com for the performance schedule and support local music!
05.23.07 INDIANA Driven by People
There have been many changes going on at the Indiana State Recruiting Office, especially with how they're handling their marketing needs. Our state was looking for three up-to-date trade show displays reflecting many components previously handled by one, and a new look for its brand. mediumFUSION created these displays to be arranged and rearranged to target specific audiences. We did our best to keep costs down and produce a re-branding effort that speaks to the employment market. Looking for a job?
05.10.07 Welcome...wise one
Scholars Inn Cafe & Wine Bar (a fabulous place if we might say so) was looking to do something different with their annual advertisement in a local 'zine. We took a look at the situation, the competition and the overall aesthetics of their locations and came up with a winning concept that they loved. Keep us in mind if you've got to provide artwork for an upcoming ad deadline. We can make it happen. Just ask Scholars Inn, they know.
04.25.07 mediumFUSION launches latest artist website!
Susan Mauck, fine artist and art consultant, went the distance with us in creating her first website. We concepted for weeks, ironed out the issues and refined until her heart's delight. Susan is currently re-positioning herself - moving, shaking, growing, refining. She does great work and now you can see it too!
04.15.07 MichaelSwolsky.com is live!
Michael Swolsky of Metal Art Designs made the leap of faith with us in doing his website. We ironed out his concerns and collaborated on shaping the look, feel and content he hoped to project to his audience. Michael's a fantastic artist and we were honored to be of assistance... If you haven't seen his work, check it out!
03.15.07 MS Fluid Technologies Turns PowerPoint into Trade Show Gold
Provided with images, a rough powerpoint presentation, a few video clips and the company's logo, mediumFUSION created a moving and educational synopsis of MS Fluid's key products. Designed to play continuously throughout the show, the video combines music, testimonials, animation, and text to get the message across. Since MS Fluid provided some elements and knew what they wanted to communicate, we were able to keep costs down and still dazzle the audience!
02.01.07 mF Launches New Look for Las Vegas R&B Queen
After establishing a career as one of Las Vegas's top acts and crossing the genres of soul, hip hop and adult contemporary, Patrina enlisted the help of mediumFUSION for an image makeover. Pulling visual elements from the exciting and earthy sounds of Patrina's music, we provided a new color palate, new logo design and imagery for posters, flyers & album covers. If you are in the Las Vegas area, do yourself a favor and catch this beautiful and intelligent songwriter's energetic show. Check out Patrina's hot new look here!
01.01.07 Klipsch Audio Makes a Splash at CES 07 with Designs and Graphics from mediumFUSION
Klipsch Audio Technologies wanted to make waves at this year's consumer electronic show and enlisted our help to produce their corporate presentation, their press kit and display graphics for their mammoth trade show property. Check out our designs for one of the world's largest loudspeaker manufacturers.
01.01.07 mediumFUSION Helps Alcoa CSI Launch New Wine Product with Tasty DVD
ALCOA CSI has invented a new wine seal that will remove cork taint, make the bottle re-sealable and allow the vineyards to brand their wine's closure. It's Vino-Seal! We shot, edited, directed and scored the new promo DVD for the domestic rollout of this exciting product. Click here to see some of the video.
12.01.06 G-WERKE.COM Goes Live
Berkeley, California based Griffin Motorwerke, a high-quality, high-performance auto repair shop, recently came to us for a website facelift. What we ended up doing was a total website overhaul, complete with a data-driven product catalog and E-Commerce system, and a feature-rich administrative backend.
12.01.06 Announcing the Addition of Chad Wells to the mediumFUSION Family!
mediumFUSION announces the addition of Chad Wells to the position of Director of Technology. Chad has extensive experience in web development & programming, and we welcome him to the team!
11.06.06 The Elect: Live at the Rathskeller
Great summer night + awesome band + fabulous tunes + huge crowd + great venue= live music video! Shot, edited & produced by mediumFUSION. The Elect was in top form during this July 2006 performance. You can feel the electricity on these two cuts.
10.10.06 ART vs ART!
Every year Primary Colours hosts its premiere event "Art vs Art" to bring some culture to the masses. Yes, they do destroy artwork. Yes, people go nuts. Check out the video of this fantastic event!
09.22.06 PICTURE WINDOWS urban interpretations
Witness seven empty downtown windows transformed by local artists through site-specific art installations. This annual project is commissioned by the Arts Council of Indianapolis and the Indianapolis Cultural Development Commission. Learn more about local artists and public art by visiting IndyArts.org.
09.12.06 Calling all marketers! Calling all creatives!
AdClub Indianapolis invites you to lunch and an entertaining exploration into the creative process. Tuesday, Sept. 12th - Steve Lance, co-author of "The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference," will lead a lively discussion about the "language disconnect" between creatives and marketers...
09.12.06 mediumFUSION creates identity for new members only club!
The Indianapolis community is about to enjoy a new local club! It's a classy, upscale addition to the neighborhood. We had a tremendous experience learning how to integrate their goals into the visual interpretations we created for them.
08.14.06 Voice Extreme Freestyle Motocross Show at the Indiana State Fair!
The 150th Indiana State Fair was exceptional! Tobacco Free Day included many exciting activities and we were a part of it - hope you were too! mediumFUSION contributed creatively to the Voice booth at the fair, as well as event materials for the Extreme Freestyle Motocross Show.
07.08.06 The Elect Live video shoot!
The video will be shot outside in the Biergarten at The Rathskeller, located in downtown Indianapolis. Admission is FREE!!! The show starts at 7pm and wraps up at 11pm. mediumFUSION crews will be there throughout the night taking video footage of the group and the crowd. Get there early, you just may wind up in the video! This will be a night that you'll not want to miss! Fantabulous German food, a wide selection of beers on tap, and a beautiful outdoor setting to see the band! Check out the poster designed by mediumFUSION!
06.24.06 The Monon is 10!
The Monon Trail is now 10 years old! The birthday celebration was dynamite. Media coverage was booming, and all key players made an appearance. mediumFUSION designed event graphics for the Greenways Foundation to commemorate the big day!
05.12.06 eSystems NIKE Animatic
Produced for an agency comp, this fast paced animatic sets the stage for a fully-produced TV spot. Custom music, animation, sound design and video editing by mediumFUSION.
04.28.06 2006 Stutz Artist Studio Tour!
As current Stutz residents, we feel we'd be doing you a disservice not to let you know what a great time this is. The annual event is a night of open artist studios, music, fun, food and entertainment. Please come support over 100 local artists in 60 studios.
04.03.06 EZ Money!
mediumFUSION just posted the website promoting the latest movie by local filmmaker Dan T. Hall. We also provided the sound design and custom music for the opening animation by Bob East. Click Here to view the animation. The first screenings of EZ Money will be shown at the Indiana Historical Society. It's a fabulous movie for the whole family.
04.01.06 mediumFUSION launched their website [vol. 3] - new, improved and up to date! We do hope you find this site useful. It was designed with you in the front seat. The goal - to answer any questions about who we are, what we do and how we can help. Any you care to give would be much appreciated!
03.09.06 mediumFUSION spent a day in Charlotte, NC shooting NASCAR Busch Series rookie Danny O'Quinn, Jr. Danny was at the Roush Racing headquarters to pose for his hero card photos and publicity shots. Between takes, we videotaped the intros to Danny's website and online video game. Check out the clip!
01.01.06 We've opened our new studio at the Stutz Business Center. It took the whole month of December to pull it together, but you should see the results. We've significantly expanded our services in all kinds of creative directions. to set up a time for a quick tour of our shiny new Audio / Video / Photography facility.
