Yerington Chamber of Commerce (YCC) was looking to rebrand themselves, launch a Facebook page and create a website that would not only reinforce their brand, but their efforts at large. We reviewed their current state, strategic summary and their community. We asked questions, reviewed stats and built a plan to accomplish their goals. With the plan approved, we began building out their “new” logo as well as generating a content strategy for their site.
With the logo finalized and the content strategy approved, we moved on to building a website they could maintain internally, and putting a “face” on their new Facebook page. We worked extensively with YCC’s executive director to identify which areas were most important to them, and to understand what struggles they ran into as a small chamber in a small town.
To date, they’ve increased their memberships, have multiple platforms upon which to communicate and are maintaining their site with ease. They have a solid brand strategy to work with, and we learned a ton by working with them.