The Indianapolis International Airport was looking for tactics to achieve their catchment marketing campaign goals and reached out to us to assist. Deliverables included three professionally produced Indianapolis Airport Authority (IAA) videos in support of catchment marketing, disaster training preparedness and airport friendly customer service.
This particular catchment promotion involved an amateur video contest that targeted college students and “spring breakers” at large. The theme: “Show Us Your Spring Break Vacation on Delta Airlines @ IND.” Travelers used their own flip-cams and cell phones to create videos. They submitted the videos to IAA who picked the best and then implemented the prize(s). It was our job to help plan, manage, create and launch the necessary components to make this effort a reality.
Work included: microsite concept, design, development, testing and launch. A promotional video explaining the contest details and marketing collateral to promote the contest.