Project Description

Local badass, Denise Dilworth of WordFuse, asked us to help her with an extensive project with local company VitaCyte. They were in need of a new website that would better serve their efforts: speak to, communicate with and sell to customers on a global scale.

We looked at their existing site, collateral and branding – then  met with their team (a lot). We decided that bolder colors in their branding and a new tagline would better express who they were. We also reviewed a mountain of internal data to learn more about them, as well as their competition, to help position them on a path to success. Once we were finished with logo treatment and their website, we were asked to build out a couple of trade show banners to reinforce their new tools.

Work included: color research, corporate messaging, onsite photography, user interface design, testing, print design, production and pre-press.